Sunday, December 30, 2012

Behavioral Analytics = Tom Cruise movie?

This article is from November but I just saw it and I thought it was interesting:
http://www.theregister.co.uk/2012/11/11/police_ibm_analysis_crime_prevention

Has anyone used "I2"? I have used SPSS for ages but I've not used I2 and I'm wondering what it's like.

My favorite quote was: "[British police] should hit the beat on crime prevention by employing content analysis and predictive modeling using unstructured data - something that comprises 95 per cent of the data police handle in the form of video, written statements, crime reports, media, Tweets - along with the structured stuff." I agree that I think organizations need to do more with loosely structured, usually non-metric data.

The article references a Memphis police program called "Blue Crush":
http://www.memphispolice.org/blue%20crush.htm
I'd like to know more details about how behavioral analytics are being used in Blue Crush to thwart crime.

Oh, and the reference to Cruise is regarding Minority Report, wherein psychic mutants prevent murders before they happen. I think serious data scientists would dismiss this sort of individualized, super-natural prediction but the ide that you could affect a mean by applying a treatment is what behavioral scientists do all day (i.e., nothing outrageous or extraordinary).

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